Deviled Egg Co. / Franchise / Investment
UNDERSTAND THE COMMITMENT
Let's talk
about the investment.
A clear view of startup costs, ongoing commitments, and the next questions to explore as you evaluate ownership.
ESTIMATED INITIAL INVESTMENT
$198, 296 - 385,370 Second gen location
$483,003 - $636,486 Vanilla box location
INITIAL FRANCHISE FEE
$45,000
Included in the initial investment range.
| Commitment | Amount | What to know |
|---|---|---|
| Ongoing royalty | 5% of gross revenues | Paid weekly |
| Brand development fund | Currently 2%; up to 3% | Percentage of gross revenue. |
| Local advertising & marketing | 2% of gross revenues $750/month minimum |
An additional local marketing commitment is required. |
| Grand opening marketing | $10,000–$15,000 | Included in startup range, not added on top of it. |
GETTING READY TO OPEN
What the startup
budget covers.
Your investment depends on the site and the work required to prepare it. The supplied budget includes the franchise fee and estimated costs to establish the restaurant.
Professional fees, insurance, equipment, furniture, signage, initial marketing, and three months of working capital.
Questions worth discussing.
- How does my preferred site affect the total investment?
- What equipment and buildout will it require?
- What cash needs should I plan for while opening?
- What ongoing fees and marketing commitments apply?
- What does the FDD disclose about performance?
EVALUATE WITH THE RIGHT INFORMATION
Understand the numbers
behind your decision.
Our FDD includes an Item 19 Financial Performance Representation covering affiliate performance and history.
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Franchise offerings are made only by Franchise Disclosure Document (FDD). Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or would like to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in such state.
